Redesigned an informational, pocket folder “book” into a sleek, multi-faceted kit including a book with succinct copy and powerful imagery to communicate the exclusive benefits available to season ticket holders. A bold mailing envelope grabbed attention and silver foil stamped folder set the stage for the new design for 2014.
We selected specialty uncoated paper that felt luxurious, matching the folder, book and all the inserts, tying the kit together.
Once Season Ticket Holders renewed, they had the option to receive their paper tickets. We redesigned the ticket book from 4 tickets a page to 2, allowing for sleeker design and easier to use when removing tickets. To complement the value, we did multi-level embosses on the cover and the Opening Day ticket.